What Is Search Engine Optimization? SEO and How Does It Work For Auto Repair Companies.

Search Engine Optimization (SEO) is the process of improving the visibility of a website on organic search engine result pages, especially Google Search results. Google is a well-oiled machine that has to decide on which auto repair shops to place at the top in the search results. There are over 160 ranking factors the Google algorithms use to determine what auto repair website should be matched to the person searching. Google released a very detailed yet vague set of webmaster development guidelines to follow to ensure that your website is indexable and Google-friendly.

Knowing The Numbers For Your Auto Repair Shop

This all sounds great but you will need to calculate some basic figures before you get started. You’d be surprised that many auto repair shops that we worked with are unaware of their numbers. Understanding how much a new customer is worth to your business is the starting point of your SEO efforts. The average auto repair shop owner underestimates the lifetime value of a new customer. Most do not even know how much they spend on individual customers every year. In the grand scheme of things, a great website is going to make you lose money in the short run but it will increase your profits over time by bringing you more customers and increasing your brand recognition. Here are some of the basic metrics we use to measure our Key Performance Indicators.

Patching The Leaks In Your Auto Repair Business

Before starting to do SEO for your website you need to prepare your business and anticipate a surge of new clients. While you are running your business day-to-day, you can begin to think about how to improve its efficiency. It’s not worth it to damage your reputation if your business can’t handle the new traffic.